Shanghai Tourism Festival 2011 Opened on September 10

Shanghai welcomed the start of its annual tourism festival on the night of September 10 in Shanghai International Fashion Center with a grand parade. The festival will offer a succession of celebratory activities and special treats for visitors until October 6.

Floats parade on 2011 Shanghai Tourism Festival

Float, sent by Tibet Autonomous Region, on the opening parade.

A total of 21 floats and 30 perform teams from across the world participated in the opening parade, which attracted more than 500,000 tourists. And a fireworks show featuring fireworks from Germany, South Korea, Portugal, Greece and Sweden will be staged on the night of the closing ceremony.

The theme of this year’s festival is discovering the cultural heritage of Shanghai. Special tour routes have been set up to steer visitors into the depths of the city’s historical districts. More than 40 activities will be staged in the following month, including an exhibition on travel souvenirs, a gourmet festival and a photography competition.

Celebration parade on 2011 Shanghai Tourism Festival

A performer from Finland participate in the opening parade

According to the organizing committee, more than 400 scenic spots, hotels and restaurants will sell tickets at discounted prices during the festival.

The Shanghai Tourism Festival was first held in 1990, and lasts nearly one month every autumn. Each year, over eight million visitors flock to the city for sightseeing, leisure, entertainment, culture, sports, conventions, exhibitions, food and shopping.