China’s top tourism authority will help the country’s Tibet Autonomous Region to become a major world travel destination.
According to a cooperative agreement signed Oct. 19 between the National Tourism Administration (NTA) and the government of Tibet, the NTA will expand assistance to Tibet and help the region further open up its tourism market.
The NTA will promote the opening of direct flights to Tibet’s capital city Lhasa from the other provincial capitals in the country and some overseas cities, according to the agreement.
The NTA will also support brand-building in Tibet’s tourist industry and carry out promotional tourism campaigns.
Tibet is often referred to as the “Rooftop of the World”. It spans the world’s largest and, with average heights of over 4,000 m, also the world’s highest plateau.
For travelers, Tibet is without doubt one of the most fascinating destinations to visit in Asia. It offers fabulous monastery sights, breathtaking high-altitude treks, stunning views of the world’s highest mountains, and likeable locals you will ever meet.