Shanghai welcomed the start of its annual tourism festival on the night of September 10 in Shanghai International Fashion Center with a grand parade. The festival will offer a succession of celebratory activities and special treats for visitors until October 6.
A total of 21 floats and 30 perform teams from across the world participated in the opening parade, which attracted more than 500,000 tourists. And a fireworks show featuring fireworks from Germany, South Korea, Portugal, Greece and Sweden will be staged on the night of the closing ceremony.
The theme of this year’s festival is discovering the cultural heritage of Shanghai. Special tour routes have been set up to steer visitors into the depths of the city’s historical districts. More than 40 activities will be staged in the following month, including an exhibition on travel souvenirs, a gourmet festival and a photography competition.
The Shanghai Tourism Festival was first held in 1990, and lasts nearly one month every autumn. Each year, over eight million visitors flock to the city for sightseeing, leisure, entertainment, culture, sports, conventions, exhibitions, food and shopping.